Privacy policy

PRIVACY POLICY

Updated 07/06/2023

This Privacy Policy applies to the websites and applications where it appears.

This website is operated by MGMC Global Limited trading as Prior
GST No. 120-297-058
NZBN: 9429042471554
Registered Office: 51 Pitt Street, Auckland CBD, New Zealand 1010

In this policy, “Prior”, “we”, “us”, or “our” refers to MGMC Global Limited trading as Prior.

This Privacy Policy explains how we collect, use, store, protect, and disclose personal information in accordance with the Privacy Act 2020 (New Zealand) and other applicable laws.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

INFORMATION WE COLLECT

We may collect the following categories of personal information:

1. Contact Information

Full name, email address, phone number, billing and shipping address.

2. Account Information

3. Payment Information

Payment details required to complete transactions. Payment processing is handled by secure third-party providers (including Windcave PxPay and other checkout providers). We do not store full credit card details on our servers.

4. Transaction Information

Details of products purchased, payment confirmations, refunds, and returns.

5. Demographic Information

Such as clothing size, age range, or postcode where voluntarily provided.

6. Technical Information

IP address, browser type, device information, referring URLs, usage data, and session information collected via cookies or similar technologies.

7. Social Media Information

If you log in via services such as Facebook or Google, we may receive profile information in accordance with their privacy settings.

HOW WE COLLECT INFORMATION

We collect information:

Directly from you when you create an account, place an order, subscribe to emails or SMS, or contact us.
Automatically through cookies, pixels, and tracking technologies.
From third-party providers such as payment processors, fraud prevention services, or social media platforms.

HOW WE USE YOUR INFORMATION

We use personal information to:

Process and fulfil orders
Provide customer support
Communicate about transactions
Improve our website and services
Prevent fraud and unauthorised transactions
Comply with legal obligations
Send marketing communications (where consent has been provided)

We may use automated systems to detect suspicious activity and protect our business and customers from fraud.

SMS MARKETING CONSENT

By providing your mobile number and opting in at checkout, account registration, or via promotional forms, you expressly consent to receive:

Order-related SMS notifications
Cart reminder messages
Promotional and marketing SMS communications

Consent is voluntary and not a condition of purchase.

You may withdraw your consent at any time by:

Replying STOP to any SMS message
Emailing support@priorstore.com

Standard message and data rates may apply depending on your mobile provider.

We do not sell, rent, or share SMS opt-in data with third parties for their independent marketing purposes.

SHARING OF INFORMATION

We may share personal information with:

Service providers who assist with website hosting, payment processing, fraud detection, email marketing, logistics, and analytics
Payment providers selected by you at checkout
Banks or payout providers for completed transactions
Regulatory authorities, courts, or enforcement agencies where legally required

We do not sell your personal information.

If MGMC Global Limited trading as Prior is restructured, merged, or sold, personal information may be transferred as part of that transaction in accordance with applicable law.

INTERNATIONAL DATA STORAGE

Your information may be stored or processed outside New Zealand using reputable cloud infrastructure providers. Where information is transferred internationally, we take reasonable steps to ensure comparable safeguards are in place consistent with the Privacy Act 2020.

DATA RETENTION

We retain personal information only for as long as necessary to:

Fulfil contractual obligations
Meet legal and tax requirements
Resolve disputes
Prevent fraud
Enforce our Terms

When no longer required, information is securely deleted or anonymised.

YOUR RIGHTS UNDER NEW ZEALAND LAW

Under the Privacy Act 2020, you have the right to:

Request access to personal information we hold about you
Request correction of inaccurate information

To make a request, contact support@priorstore.com. We may require verification of identity before releasing information.

If you believe your privacy rights have been breached, you may lodge a complaint with the Office of the Privacy Commissioner (New Zealand).

SECURITY

We implement reasonable technical and organisational safeguards to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no internet transmission is completely secure. You are responsible for maintaining the confidentiality of your account credentials.